Spaces: “has a lifestyle twist”
Lynda Clarke, the former editor of Traditional Homes & Interiors magazine, is launching her own title called Spaces.
The 96-page glossy is described as an interiors magazine with “a lifestyle twist”. It will be a bimonthly and feature practical advice on home decorating.
The cover features the strap-line “the look for your lifestyle” and Clarke said it would appeal to young people looking for ideas on how to decorate their flats or houses before they let them out.
“We think there is a gap in the market for a magazine for young people, probably first- or second-time buyers, who want things to look good, but haven’t got huge amounts of time or money,” she said.
The editorial has been divided into three separate sections – home space, idea space and special space – and each issue will have a particular theme, the first issue being the Fifties. The title features original Fifties fashion along with legal guidelines on how to let property and practical decorating tips. Celebrity hairdresser Trevor Sorbie is also pictured talking about the decor in his apartment.
Clarke has remortgaged her house to fund the launch and produced the first issue at home with her partner, photographer Ken Sparkes. Clarke has previously worked for That’s Life! and Woman’s Weekly and continues to contribute to the fashion and beauty pages of Take a Break.
Sparkes also has a solid background in interiors, having worked for Ideal Home, Homes & Ideas and Period Living and Traditional Homes. Carla Bower, a freelance on Traditional Homes and Interiors, is deputy editor.
“I always wanted to do my own magazine and we thought if we were going to do it we might as well do it now,” said Clarke.
Spaces is due to launch nationwide on 26 June with a print run of 20,000 and cover price of £3.25. It will be positioned between Living Etc and Elle Decoration on the news-stand.
Despite a growing number of titles, the sector posted growth of 24 per cent in the latest ABCs. Living Etc reported sales of 92,695, up 14 per cent, and Elle Decoration showed a rise of 2.5 per cent to 61,850.
By Ruth Addicott