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March 17, 2011

Sky News launches on the iPad with interactive video app

By admin

Sky News iPad app

Sky News has today launched an interactive app for the iPad that allows users to control video services by pausing and rewinding its live feed.

The app will be free for a period before moving to a paid, monthly subscription in the near future for non-Sky customers, which will be made possible through an in-app purchase.

The app will provide real-team updates supplied through a dedicated Sky News editorial team who will help provide live video, expert analysis and interactive graphics.

Users will also be able to select on-demand video and access photo galleries, graphics and articles to provide extra context and analysis.

John Ryley, head of Sky News, said: ‘Having delivered content across digital, online and mobile, iPad was the next logical platform on which to break new ground.

‘With more and more of our viewers embracing mobile devices to stay connected to the news, the launch of Sky News for iPad is one of the most important developments in Sky News’ history.

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‘We challenged ourselves by coming up with new ways to deliver news to our users, taking advantage of the unique features and functionality of iPad.

‘We wanted to bring users more control and flexibility to how they view and interact with the news they want.”

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