The Guardian has started a series of regional circulation drives headed by Charlie Burgess.
Burgess has moved from editing the paper’s weekly Media Guardian .
Media reporter Matt Wells is to take over the editorship of Media Guardian, while Owen Gibson is set to take Wells’ place.
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Burgess, whose new job title is assistant editor, said: “I’ve been involved in regional pushes in three cities so far: Leeds, Manchester and Dublin.
“We have seen significant rises percentage-wise so far just by targeting those places, without spending much money on marketing.”
Burgess said the regional drive was partly a question of “making the best use of what we’ve got” by using billboards and other means to draw attention to editorial of local interest.
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Burgess is also involved with development of The Guardian ‘s switch to mid-size Berliner format in 2006.
By Dominic Ponsford
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