Reader's Digest and Newsweek hit new markets

Reader’s Digest and Newsweek are expanding overseas with the launch of new editions in Canada and France, writes Ruth Addicott.

Reader’s Digest has launched a magazine in Canada called Our Canada. The 68-page bimonthly will offer Canadians a platform to share their stories, pictures, memories and recipes. The company hopes to achieve a settle-down circulation of 200,000.

It is understood editorial costs are being kept to a minimum by using unpaid material from readers, who will receive a copy of the magazine or a box to store photos in return for their contributions.

Meanwhile, Newsweek has launched a special edition in France. Published in association with Newsweek and Lafayette Press, it launched last month with a print run of 100,000. Its publishers wanted to test the market to see if there was demand for a permanent edition of the news and current affairs weekly in the country with specific stories dedicated to France.

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