Timeshare and travel company RCI has relaunched and renamed its B2B magazine RCI Ventures, writes Ruth Addicott.
The title, previously called RCI Timeshare Business, has unveiled a new format in its April issue and added a news section dedicated to RCI.
Editor Helen Foster said the magazine had changed its name to “reflect the company’s increasing involvement in the wider leisure and travel marketplace”.
She said the aim was to give readers “real food for thought” and help them get an edge in business.
The 30-page title has a distribution of 2,500 and is mailed direct to resort developers, operation directors and suppliers associated with the industry throughout Europe.
Readers are also sent a quarterly e-mail bulletin in English, Italian, German, French and Spanish.