View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Media Business
December 21, 2017

Trinity Mirror closes free weekly the Beverley Advertiser because title ‘no longer commercially viable’

By Freddy Mayhew

Trinity Mirror has closed down free weekly newspaper the Beverley Advertiser, claiming it is “no longer commercially viable” following a commercial review of titles across the group.

Today’s edition of the Advertiser, which covers the town in East Yorkshire, is its last.

The Hull Daily Mail, also owned by Trinity Mirror, will retain an office in the town, according to a spokesperson, who added that no jobs are affected by the Advertiser’s closure.

Regional managing director Mike Pennington said: “It is always disappointing when any paper closes but it was no longer commercially viable as commercial support from the local market place fell away in recent years. These titles were of a time and times have changed and so must we.”

“We will still serve the area with Yorkshire’s biggest-selling newspaper the Hull Daily Mail – which has its own East Riding edition – the hulldailymail.co.uk that also has the biggest online audience in the county and has a dedicated channel for Beverley and our monthly glossy Journal magazine.”

The Beverley Advertiser had a circulation of 18,608 according to ABC figures to the end of December last year. The Hull Daily Mail has a circulation of 25,437 according to ABC figures to June this year.

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network