View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Media Business
May 14, 2015

Newsquest launches new weekly paid-for in Cheshire town following closure of Trinity Mirror title

Newsquest is to launch a new paid-for weekly newspaper in Cheshire following the closure of a Trinity Mirror title in the area.

The first edition of the Wilmslow Guardian is to be published next Wednesday, and will cost 60p.

Earlier this year, Trinity Mirror closed eight free weekly newspapers in the Greater Manchester area, including the Wilmslow Express. According to ABC, the title recorded an average circulation of 12,996 in 2014. In place of the eight titles, it launched the Manchester Weekly News.

Newsquest's new Wilmslow title joins its Guardian series in the area, which already includes titles for Knutsford, Northwich, Winsford, Middlewich, Crewe, Nantwich and Warrington.

One extra journalist is being recruited to join the current Guardian team to work on the new paper.

Carla Flynn, who leads other titles in the Guardian series, has been named as editor.

She said: “This is an exciting time for the Guardian team and we’re relishing the opportunity to cover a new patch.

Content from our partners
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution

“The Guardian brand is already well-established in neighbouring towns.

“Our newspapers are more than 160 years old and people trust us to be their eyes, ears and voice.

“We want to build that same great relationship with the residents of Wilmslow.”

She added: “Through our printed title, website and social media, we want to champion everything that is great about Wilmslow, keep people informed about what’s going on in their area, campaign on their behalf and, of course, entertain.”

Regional managing director for Newsquest North West Chris Hughes said: “We have been engaging with business leaders and community groups over recent weeks and our plans have been universally well received.

“We need to see this support transfer into action now, with businesses supporting the title with their advertising budgets and the people of Wilmslow purchasing the title on a weekly basis.

“I have every confidence we can make this launch a great success.”

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network