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May 9, 2008

Maidenhead Advertiser owner buys two Berkshire titles in expansion move

By Press Gazette

Baylis and Co, publishers of the Maidenhead Advertiser, has bought two newspapers from Berkshire Media Group, a subsidiary of Dunfermline Press.

The independent publisher, set up as a charitable trust in the Sixties by former Advertiser editor Louis Baylis, now owns the Windsor & Eton Express and Slough & South Bucks Express titles, in what the company said was the biggest expansion in its history.

The weekly titles, founded in 1812, went from paid-for to free, under previous owners Trinity Mirror, and have a combined circulation of around 49,000.

The Advertiser, founded in 1869, sells on average 23,450 copies a week.

Baylis and Co chairman and CEO Jeremy Spooner said: ‘The Express titles are a perfect fit for our current business. The Windsor Express serves the other half of the same Royal Borough as the Maidenhead Advertiser and the Slough Express opens up a whole new market for us in a vibrant area that includes the largest trading estate in Europe and a huge number of shops and businesses.

Baylis and Co, which has fifth-generation members of the Baylis family on its board, also publishes the Twyford Advertiser and free midweek paper Advertiser Lite, as well as a glossy wedding magazine and quarterly lifestyle magazine, Berkshire Living.

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