Local World claims 59 per cent year-on-year jump in website traffic in January

Local World is claiming a 59 per cent year-on-year increase in monthly unique viewers during January 2014 compared with the previous year.

The self-reported figures show that 16.95 million people logged on to Local World websites during last month compared to 9.16 million a year earlier.

This followed 14.27 million users in December 2013 compared with 7.35 million in December 2012.

Executive product developer at Local World Tim Rowell said: “It is extremely gratifying to see that our audience growth is continuing in such a sustained and consistently striking manner. The growth is a direct result of insightful work by our editorial teams to enhance their publishing practices and to improve the quality of digital content across the board.

“This work has been supported by a rapid digital development programme that has included the closure of the former This is network and the re-launch of over 70 local title websites. The work continues at pace and many exciting innovations will come from Local World through 2014 to maintain momentum and capitalise fully on the commercial opportunity that this audience brings.”