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November 1, 2013

Local Johnston Press newspaper set to relaunch with up to 75 percent user-generated content

By Ilse Bruijn

Regional Publisher Johnston Press is set to re-launch one of its titles to incorporate up to 75 percent user-generated content from local people.

Newspaper the Local from Bourne, Lincolnshire, is allegedly the first paper in the country to embark on such an initiative, nicknamed the “Bourne experiment.”

The newspaper is estimated to already include about 25 percent user-generated content.

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