The Birmingham Mail will separate its print and digital teams in an attempt to create a “completely standalone, profitable and sustainable digital business”, according to owners Trinity Mirror.

It described the pilot publishing model as a “significant” change in working practice and culture and said there would be some newsroom job losses as a result, with consultations underway with affected staff.

Under the plans the Mail’s website, which is said to reach about half of Greater Birmingham each week and has more than 400,000 daily unique users (ABC figures for July), will be rebranded as Birmingham Live.