View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
December 24, 2015

Why has the Daiy Mirror got no ‘L’ today? ‘Big Cheese’ Lloyd Embley and co explain – sort of – in this music video

By Axegrinder

Wondering why the 'Daiy Mirror' has spelt its own name wrong in the paper's masthead today?

The music video below, featuring 'Big Cheese' Lloyd Embley and other editorial staff, explains – sort of.

Because it's Christmas tomorrow the Daily Mirror has taken the L out of its name. So there's no L – noel!

Apparently it's the latest installment in the Madeuthink marketing campaign.

"We wanted a creative way to say a ‘Merry Christmas’ to our readers from our surprisingly vocally talented editorial teams," said Zoe Harris, group marketing director at Trinity Mirror. 

"The activity also reinforces the Mirror’s intelligent approach whilst showing the disruptive power of our media.”

Call me Xegrnr. Video below:

 

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network
https://www.newstatesman.com/events Spears World of Fine wine Elite Traveler Tech Monitor Leadmonitor