View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Data
  2. Audience Data
July 21, 2017updated 24 Jul 2017 12:36pm

The Sun, Mirror and Daily Star all lose sales by more than 10 per cent year on year in June

By Dominic Ponsford

Redtop tabloids saw the biggest print newspaper sales declines in June with the Daily Star the biggest faller – down 18 per cent year on year on weekdays and 26 per cent on Sundays.

The Star was competing against sales boosted by discounting this time last year.

The Sun dropped 10.5 per cent to 1.6m sales a day, the Daily Mirror fell 17 per cent to 641,000 copies and the Sunday Mirror fell 20 per cent to 556,000.

The year-on-year declines may have been worsened by the increased interest in news in June 2016 around Britain’s referendum on leaving the European Union.

The only newspaper to increase sales year on year was The Times, up 2 per cent to 458,381 – putting it close behind the Daily Telegraph on 484,010.

However, The Times sales includes 97,105 bulks (free copies given away at places like airports and hotels) in its sale. In June 2016 The Times bulks figure stood at 72,622.

When the increase in bulks is taken out of the equation The Times saw a slight drop in paid-for sales year on year – meaning every national newspaper’s print sale declined last month.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

The Mirror stopped airport sampling copies at the start of May, meaning a like-for-like comparison is down -11.7 per cent (and -14.7 per cent for the Sunday Mirror).

Title Jun-17 MoM% YoY% Bulks
The Sun 1,571,168 -0.31 -10.49 118,073
Metro (free) 1,480,004 0.02 9.78
Daily Mail 1,440,392 -0.2 -6.97 65,159
The Sun on Sunday 1,344,894 -0.22 -9.08 118,305
The Mail on Sunday 1,236,839 -0.24 -9.14 62,289
London Evening Standard (free) 907,269 0.44 -0.3
The Sunday Times 792,081 -1.35 -1.77 93,535
Daily Mirror 640,747 -0.84 -16.86
Sunday Mirror 555,800 -1.27 -20.2
The Daily Telegraph 484,010 0.99 -2.47 68,470
The Times 458,381 0.32 2.05 97,105
Daily Star 426,154 -0.75 -17
Daily Express 381,467 -0.06 -9.4
The Sunday Telegraph 355,539 0.01 -7.15 34,196
Sunday Express 328,559 -1.96 -11.74
i 270,990 1.46 -7.9 58,366
Daily Star – Sunday 250,248 0.86 -25.66
Sunday People 224,652 0.33 -17.72
Financial Times 193,029 -1.1 -3.18 21,995
The Observer 192,889 8.57 -5.91
The Guardian 159,007 3.82 -7.4
Sunday Mail 153,427 -2.48 -13.45
Daily Record 145,724 -1.26 -13.19
Sunday Post 135,747 -0.47 -10.61 538
City AM (free) 91,294 0.44 -6.52

Topics in this article :

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network