The quality national newspaper titles were again the biggest circulation losers in November with six feeling double-digit year-on-year declines.

While The Times and the Telegraph titles can at least argue that they are feeling the effects of stripping out free bulk distribution copies, the Guardian titles cannot.

Both The Guardian and Observer dropped their free bulk copies more than a year ago – The Guardian was down 11.3 per cent in November and The Observer down 15.4 per cent, making it the biggest national newspaper faller. In March this year The Observer ditched several of its magazines and stand-alone sections as part of a cost-cutting relaunch.