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April 30, 2018

Press regulator IPSO launches newspaper ad campaign to say ‘fake news is not welcome’ in its members’ publications

By Charlotte Tobitt

The UK’s largest press regulator has launched an advertising campaign in national newspapers to tell readers that “fake news is not welcome” in publications it regulates.

The Independent Press Standards Organisation is using the campaign to highlight the “IPSO mark”, a symbol carried by the newspapers and magazines signed up to the press watchdog.

The IPSO mark, which launched in December last year, shows readers these publications are held to standards required by the Editors’ Code of Practice and have made themselves accountable to the industry-funded regulator’s rulings.

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