View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
May 20, 2015

Mystic Lloyd misses out on 100-1 royal baby windfall – but wins free lunch from Sun editor after election bet

By Axegrinder

There has been much debate since the election about how much of an impact newspapers had on the result.

Was it The Sun wot won it? It's hard to say conclusively, but the newspaper's editor, David Dinsmore, was clearly feeling confident after his paper endorsed the Tories.

Axegrinder hears that Dinsmore won a 10-1 bet on the Conservatives winning a majority.

How much did he make? Well, enough to take Mirror editor-in-chief Lloyd Embley out for a celebration lunch.

It might not be much consolation for Embley, though, who as well as backing Labour in print lost an election bet.

To make matters worse, Embley did not place a bet on the name of the latest Royal baby – despite previously correctly predicting its forename and middle names.

Ahead of the birth of Prince George in 2013, he tweeted that if the baby was a girl it would be called Charlotte Elizabeth Diana.

Had Embley bet on this name before the latest baby's gender was known, William Hill would have given him 100-1 odds.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network