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How the Guardian inspired Mail Online to become a global brand

By Press Gazette

Daily Mail and General Trust proprietor Lord Rothermere revealed this week that Mail Online journalists aim to get stories up within three minutes of news breaking on Twitter.

The DMGT controlling shareholder was speaking at the Shift conference in London.

Talking about readers he said: “The Mail Online is a much younger audience, and a much more international audience whose choice of stories is slightly different as well. And they expect things to be very immediate.

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