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Lloyd Embley promoted to editor-in-chief for Trinity Mirror nationals

By Press Gazette

Daily Mirror and Sunday Mirror editor Lloyd Embley has been promoted to editor-in-chief of Trinity Mirror’s national titles.

The promotion is part of the “One Trinity Mirror” restructuring as the company moves to a create a “single unified publishing structure” across its national and regional divisions.

As part of the restructure, the company has created a “Publishing Operations Group” made up of senior executives from editorial, advertising and digital, with changes including:

  • Embley promoted to the position of editor-in-chief of the national titles (the Daily Mirror, Sunday Mirror and Sunday People), and Paula Scott made publishing director of the same portfolio
  • Denise West promoted to managing director of Scotland & North East England, and Joanne McGreevy promoted to managing director of MGN Ireland
  • Three new publishing regions: North West (covering Manchester, Liverpool, Cheshire, Huddersfield and North Wales markets) will be led by Steve Anderson-Dixon; Midlands & South (covering Birmingham, Coventry, South Wales and the southern markets) will be led by Simon Edgley; and Scotland & North East England (covering all of the Media Scotland market together with Newcastle and Middlesbrough) will be led by Denise West.

 Mark Hollinshead, Trinity Mirror’s chief operating officer, said: “I am delighted to outline the new unified management structure for One Trinity Mirror which will ensure we have the best team in place, in the right markets, to help us achieve our ambitions to grow revenues, and accelerate our plans for all our digital and newspaper brands.

 “I believe we now have in place a more cohesive publishing structure that brings editorial to the heart of the decision making process. This move will ultimately benefit our journalism, our readers and our advertisers.”

Last week Trinity announced the merger of its regional and national operations in a move that saw the departure of regional chief Georgina Harvey.

Hollinshead was appointed to the newly-created position of chief operating officer was made an executive director while Sara Wilde, the managing director, commercial, for the company’s regional operation also left the company.

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Embley took over as editor of the Mirror titles in May after Sunday Mirror editor Tina Weaver and Daily Mirror editor Richard Wallace were both made redundant

Former Daily Mirror deputy editor Peter Willis was later named as the new Monday to Friday editor of the paper and associate editor Alison Phillips the new Saturday and Sunday editor.

Former Sunday Mirror deputy editor James Scott was appointed editor of the People in June.

In December 2011 Trinity Mirror announced it was merging the Scottish Daily Record and Sunday Mail with sister company Scottish and Universal Newspapers to create Media Scotland.

It resulted in the departure of Bruce Waddell, who had been editor-in-chief of the Daily Record and Sunday Mail for the last eight years, and the appointment of Allan Rennie as editor-in-chief of Media Scotland.


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