November 9, 2012

i was only national press title to grow sales year on year in October

The Independent's cut-price stablemate i was the fastest growing national newspaper in October, increasing its headline circulation by 44 per cent year on year to 304,691.

Some 65,000 copies were bulk distributed. But just looking at actively-paid-for sales, it was still up 22.1 per cent year on year.

Meanwhile the full price Independent (costing £1.20 versus 20p for i) sold just over 60,000 copies a day in September.

After i, The Times was the best performing daily title year on year with headline ABC sales down 3.2 per cent to 403,770. But it was helped by a decision to include 17,224 corporate subscriptions in its bulks figure.

Looking at the Sundays, The Sunday Telegraph was the best performing title – dropping 5.7 per cent year on year.

Title	Avg sale	% change y/y	Bulk copies
Dailies
Daily Mirror	1,064,292	-4.81	–
Daily Record	268,738	-8.31	1,863
Daily Star	568,057	-13.76	–
The Sun	2,384,895	-12.17	–
Daily Express	533,451	-13.19	–
Daily Mail	1,866,701	-6.59	101,012
The Daily Telegraph	560,471	-7.19	–
Financial Times	293,326	-15.00	31,771
The Guardian	202,675	-12.09	–
i	304,691	44.08	64,947
The Independent	80,001	-40.05	18,831
The Scotsman	33,071	-14.74	2,414
The Times	403,770	-3.22	17,224
Racing Post	46,245	-6.61	133

Sundays Daily Star Sunday	389,079	-43.45	–
The Sun (Sunday)	2,037,515	N/A	–
Sunday Mail	308,350	-21.49	687
Sunday Mirror	1,064,388	-39.99	–
The People	453,778	-43.57	–
Sunday Express	489,143	-27.99	–
Sunday Post	267,971	-15.42	–
The Mail on Sunday	1,750,408	-12.49	81,716
Independent on Sunday	119,822	-8.49	55,588
The Observer	238,015	-11.31	–
Scotland on Sunday	40,085	-17.47	–
The Sunday Telegraph	445,229	-5.65	–
The Sunday Times	903,728	-6.64	9,061

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Dominic Ponsford

@DomPonsford

Dominic Ponsford is the editor in chief of Press Gazette and has more than 20 years experience in journalism. Former Paul Foot Awards finalist and PPA editor of the year nominee 2022.