View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Media Business
January 15, 2018

Guardian says new tabloid format ‘important milestone’ in turning finances around

By Freddy Mayhew

The Guardian has today launched in a new tabloid size complete with redesigned masthead and revamped design – gone is the blue and white colour palette and in is the black and red.

Having ruled out turning tabloid under former editor Alan Rusbridger, after the Times and Independent both made the leap, the Guardian caught a bit of cheek off its new compact rivals this morning.

Added to the Sun’s usual “20p cheaper than the Mirror” tease was “£1.50 less than tabloid Guardian”.

It said in a leader column: “…From one tabloid to another, here is our suggestion for them to turn around their failing fortunes: actually report some exclusive, rip-roaring stories…

“We know that is an alien concept to them, but it might help them flog a copy, or two.”

The Telegraph said it was “Britain’s biggest and best quality paper” at the top of its front page this morning while the i paper welcomed Guardian readers.

In its redesign, The Guardian has created a new headline font for the paper.

Content from our partners
New technology from EX.CO helps publishers double on-site video revenue
Five ways to fail in media job interviews
How Germany's Ippen.Media mastered content planning across 86 newsrooms

Its daily format has also changed, with content appearing in three sections: a main section carrying news, politics, international affairs, financial news and sport, a new daily pullout called Journal including comment, long reads, obituaries, letters and the cryptic crossword, as well as the G2 pullout including features, arts and culture, which has also been redesigned.

On Saturday, the Guardian will include five magazine supplements: a redesigned Weekend magazine with new features and columnists, Review books magazine, Guide, Travel and Feast – a brand new 24-page food mag that will feature restaurant critic Grace Dent.

The Guardian’s website and apps have also undergone a redesign in line with the paper, while the Observer on Sunday will feature a new masthead and revamped Observer Magazine.

Guardian editor Katharine Viner said: “Since we announced our plans to change format seven months ago, it’s been an exhilarating period of creativity, imagination and focus, and I’m thrilled with the result: a new paper that feels bold, striking and beautiful, and still unmistakably The Guardian.”

David Pemsel, chief executive of Guardian Media Group, said the change to tabloid was an “important milestone” in its three-year “transformation plan” to turn its finances around and will save several million pounds.

He said the plan was “on track” and that by April 2018 the group will have halved its operating losses within two years, reducing them from £57m to £25m per year. It aims to break even in 2018/19.

He said: “The media sector remains challenging.  However, our reader revenues are growing well, and more people are reading us than ever before – we now reach over 150 million unique browsers each month and we have over 800,000 supporters.”

Printing and distribution of the new Guardian and Observer newspapers will be carried out by Trinity Mirror. The Guardian invested £80m in Berliner-size printing presses in 2005, these will now be sold off and the printing site closed.

The newspapers will also be printed in Scotland for the first time, leading to improved distribution for Scottish readers.

Left-wing commentator Paul Mason’s weekly column has been dropped from the Guardian, along with a handful of other commentators.

He said on Twitter: “Congrats to @guardian on redesign. Upside: masthead logo v sharp. Downside: no room for my weekly column anymore. It’s the best newspaper in the U.K. And I hope to go on writing for it…”

Mason said he would be writing for Novara Media and Open Democracy.

Deborah Orr and Giles Fraser have also been axed as regular columnists.

Elsewhere, reactions to the redesign have been mixed…

Picture: Guardian

Topics in this article :

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network