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Guardian raises weekday cover price to £2 as Independent closure makes it lowest selling Fleet Street title

By Dominic Ponsford

The Guardian is increasing its weekday print cover price by 20p to £2 a day from Monday 18 April.
The move comes as publisher Guardian Media Group seeks to curb operating losses which it has said total £58.6m for the year to the end of March.
The Guardian's weekday cover price rose by 20p from £1.60 to £1.80 a year ago.
The price of the title on Saturdays is increasing by 20p to £2.90. The Observer is going up by 10p to £3.
A Guardian News & Media spokesperson said: "Our readers recognise the high quality of our journalism – such as our ongoing coverage of the Panama Papers – and their loyalty is something that we truly value.
"However, this is an increasingly challenging market for all newspapers and by raising the cover price we are able to keep investing in our journalism and all our print and digital products, ensuring that both the Guardian and The Observer can continue their proud history of powerful journalism."
Guardian News and Media contionues to make all its journalism available for free online.
Following the closure of The Independent, The Guardian is now the lowest selling UK national newspaper title, according to ABC. In February, its sales fell 8.5 per cent year on year to an average of 161,152 per day.
The Financial Times is the only UK national newspaper which is more expensive, at £2.70 per day. The i sells for 40p, the Daly Telegraph costs £1.40 and The Times costs £1.20.
Title Feb-16 MoM% YoY% Multiple Sales
The Sun 1,741,838 -2.53 -5.45 55,900
Daily Mail 1,562,361 -1.71 -4.31 73,321
The Sun on Sunday 1,412,453 -5.03 -5.2 58,889
The Mail on Sunday 1,381,077 -0.5 -4.77 66,596
Metro (Associated Newspapers) UK Group 1,347,505 -0.04 0.16
London Evening Standard 902,005 0.4 2.14
Daily Mirror 791,839 -2.14 -10.67 44,998
The Sunday Times 766,001 -0.57 -2.68 37,495
Sunday Mirror 732,356 -2.23 -13.93 45,000
The Daily Telegraph 472,936 0.19 -1.46 5,358
Daily Star 472,869 0.53 11.1
Daily Express 413,140 1.09 -7.83
The Times 402,752 -0.35 3.52 44,493
Sunday Express 367,114 -0.69 -6.19
The Sunday Telegraph 356,975 0.54 -4.15 4,932
Independent Group 323,815 -0.99 -4.08 81,712
Daily Star – Sunday 298,625 -0.17 12.96
Sunday People 282,519 0.96 -15.68 7,000
i 269,628 -0.82 -3.16 66,366
Financial Times 195,515 -1.37 -7.12 21,772
Sunday Mail 188,569 -3.38 -14.05 3,810
The Observer 183,595 0.21 -6.28
Daily Record 174,525 -1.34 -13.55 4,969
Sunday Post 162,297 -0.45 -12.2
The Guardian 161,152 -1.83 -8.5
City AM 97,974 0.74 -9.33
Independent on Sunday 90,248 -1.52 -5.9 48,577
The Independent 54,187 -1.82 -8.4 15,346

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