EU referendum: Partisan national newspapers make final bid to persuade voters with poster front pages

The partisan national press made a last-ditch bid to persuade voters in the EU referendum today as Ofcom rules barred broadcasters from covering the campaign until the polls close.

The Daily Express  invoked the spirit of Lord Kitchener with its front-page today. The Sun, Daily Mirror and Telegraph also opted for campaigning poster front pages.

Over the last month Press Gazette analysis has shown that pro-Brexit front pages have far outweighed pro-Remain front-page stories in the national press, with the three market-leading national dailies (the Daily Telegraph, Daily Mail and The Sun) all strongly favouring Leave.

However a greater number of titles have favoured Remain.

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Scroll down to bottom of this story to see a full breakdown of national press EU referendum endorsements and pie chart showing how the market divides up.

The following chart is based on adding up the total circulation of newspapers endorsing Remain, Leave and neither. Note: It gives equal weight to Sunday newspapers.

National press EU referendum endorsements at a glance (plus the Standard):

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