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September 15, 2015updated 30 Sep 2015 3:06pm

Demand for print advertising fuels biggest ever Evening Standard magazine

By Mark A. Silberstein

The Evening Standard tomorrow publishes what it says is the largest ever edition of ES Magazine.

The Deluxe edition runs to 172 pages and is be produced to coincide with London Fashion Week. It said to be the highest revenue edition ever.

Last weekend The Sunday Times Style Magazine ran to 178 pages with a London Fashion Week special edition was also said to be the biggest ever.

The Evening Standard said returning advertisers include Louis Vuitton, Jigsaw, Chloe, Giorgio Armani, Mulberry, Patek Philippe, Ralph Lauren and Max Mara. New advertisers include Moncler, Amanda Wakeley, Hobbs, Marella, Michael Kors, Net-a-porter, Topshop, Kurt Geiger and Sandro.

The magazine publishes six Deluxe editions a year and the seventh Deluxe edition, dedicated to Travel, will be added to the schedule for 2016.  

Jon O’Donnell, Group Commercial Director, ESI Media said: “Our unrivalled fashion credentials and continued investment in Deluxe, have all contributed to this being the largest ever edition, with 172 pages of the best in British fashion.

"The huge increase in advertisers from the world’s largest brands, mean that this is our highest revenue generating issue ever, testament to the continued quality of our products and the audiences reached through the ESI brands.”

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Deluxe has a print run of 400,000 distributed for free with the Evening Standard throughout London.

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