View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
September 15, 2015updated 30 Sep 2015 3:06pm

Demand for print advertising fuels biggest ever Evening Standard magazine

By Mark A. Silberstein

The Evening Standard tomorrow publishes what it says is the largest ever edition of ES Magazine.

The Deluxe edition runs to 172 pages and is be produced to coincide with London Fashion Week. It said to be the highest revenue edition ever.

Last weekend The Sunday Times Style Magazine ran to 178 pages with a London Fashion Week special edition was also said to be the biggest ever.

The Evening Standard said returning advertisers include Louis Vuitton, Jigsaw, Chloe, Giorgio Armani, Mulberry, Patek Philippe, Ralph Lauren and Max Mara. New advertisers include Moncler, Amanda Wakeley, Hobbs, Marella, Michael Kors, Net-a-porter, Topshop, Kurt Geiger and Sandro.

The magazine publishes six Deluxe editions a year and the seventh Deluxe edition, dedicated to Travel, will be added to the schedule for 2016.  

Jon O’Donnell, Group Commercial Director, ESI Media said: “Our unrivalled fashion credentials and continued investment in Deluxe, have all contributed to this being the largest ever edition, with 172 pages of the best in British fashion.

"The huge increase in advertisers from the world’s largest brands, mean that this is our highest revenue generating issue ever, testament to the continued quality of our products and the audiences reached through the ESI brands.”

Content from our partners
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution
Papermule: Workflow automation for publishers

Deluxe has a print run of 400,000 distributed for free with the Evening Standard throughout London.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network