Fighting for quality news media in the digital age.

  1. Publishers
  2. National Newspapers
November 15, 2018updated 30 Sep 2022 7:06am

‘Deep fake’ videos could benefit newsbrands as trust moves from medium to brand, panel audience hears

By Freddy Mayhew

So-called “deep fake” technology will be producing audio and video clips that are indistinguishable from authentic ones as soon as one year from now, a media panel audience heard today.

“We are about to get to a world where the fact we have seen something on a video is no longer a statement that it is true,” data scientist John Gibson told Mindshare’s Huddle event.

Telegraph technology special correspondent Harry De Quetteville added: “Video for a long time has been the watermark of credibility – it is the media that conveys veracity…

You've reached your limit of free articles

Please register now to continue reading

Already registered? Log in here
Websites in our network