The i has appointed former Buzzfeed UK editor-in-chief Luke Lewis to the newly created role of head of audience development for the inews website.

The role will focus on reaching new audiences and increasing engagement in “key content areas” covering news, lifestyle, entertainment, money, travel, sport and video, a spokesperson said.

Lewis will also oversee the hiring of ten new roles to the i’s digital team, and will work with the commercial team on advertising solutions.