View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Media Business
April 6, 2018

Trinity Mirror weekly the Walsall Advertiser to close amid cutbacks three months after merger with neighbouring title

By Arun Kakar

Trinity Mirror has confirmed that the Walsall Advertiser and Great Barr Observer are to cease publication.

The West Midlands weeklies merged in January under a single print product with localised front pages. The paper printed its final edition last week.

Walsall North MP Eddie Hughes tweeted that he was “very sad” to hear of the closure and thanked the paper for its “service to Walsall people over many decades”.

He added: “We will miss you popping through our letter box every week.”

A Trinity Mirror spokesperson has confirmed that the move comes as part of a restructure announced across its newsrooms last month that put 49 jobs at risk of redundancy.

Trinity Mirror newsrooms in the north east, Humber, south east and Devon and Cornwall regions are being restructured to create separate print and online teams under the move to the “Live” online model.

It followed the creation of Birmingham Live in September to focus solely on digital content, away from the Birmingham Mail newspaper’s editorial team, which the publisher said had increased audience numbers.

Content from our partners
Pugpig named best media technology partner of 2024 by AOP
Cannes Lions: The world's best creativity all in one place
L'Equipe signs content syndication deal with The Content Exchange

A separate 49 jobs at the publisher were also placed at risk of redundancy in February, following an identical rebranding.

The Walsall Advertiser is now under the Birmingham Live brand.

In the latest roll out last month, Gazette Live will become Teesside Live, Hull Daily Mail becomes Hull Live, Grimsby Telegraph becomes Grimsby Live and Plymouth Herald becomes Plymouth Live.

Sites already given the Live rebrand, which will now see their newsrooms restructured, are Devon Live, Cornwall Live, Lincolnshire Live, Chronicle Live, Essex Live and Kent Live.

Wales Online and Manchester Evening News will continue to retain their respective identities online, with the City sections of Wales Online – Cardiff, Swansea and Newport – falling under the Live banner.

The cuts were branded as “savage” by the National Union of Journalists, with co-ordinator Chris Morley claiming that “members again feel let down by their own leaders”.

Trinity Mirror declined to comment.

Topics in this article :

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network