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August 17, 2018updated 20 Feb 2023 10:58am

Women’s magazine ABCs: Hello! titles see biggest circulation climb as Cosmopolitan and Marie Claire hardest hit

By Dorothy Musariri

Cosmopolitan is the hardest hit women’s monthly magazine, with sales down 25 per cent on last year, new ABC figures for reveal.

The lifestyle title had an average circulation for the six months to the end of June this year of 302,514.

Just behind was Marie Claire, which also saw a reduction in circulation figures – down 21 per cent year-on-year to 123,854.

Justine Southall, managing director for fashion and beauty at Marie Claire, said: “In our 30th year, we have focused on delivering a targeted Marie Claire audience which is more relevant and valuable to both us and our advertising partners.

“We have therefore scaled back on cover mounts and price cuts, following our recent reduction of bigger pack sales.

“We are choosing instead to invest even further in the high-quality print and digital journalism for which we’re renowned.”

Weekly Hello! magazine was up 8 per cent year-on-year, while its monthly fashion title was up 11 per cent – the two largest circulation rises over the first six months of 2018.

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Harper’s Bazaar and Red magazines also saw circulations climb.

UK women’s lifestyle and fashion monthly magazines’ circulation figures for January to June 2018 (ABC):

Publication ABC total Jan-June 2018 (avg per issue) Year-on-year ABC % change Free copies No. of issues over period
John Lewis Edition FREE 475,425 -2% All 2
Good Housekeeping 428,771 -3% 72,237 6
Stylist FREE 403,855 1% All 25
Cosmopolitan 302,514 -25% 79,686 6
Woman and Home 284,467 -6% 6,000 6
HELLO! 249,834 8% 26
Yours 242,499 -4% 24,138 13
Prima 226,129 -6% 19,674 6
Vogue 192,112 1% 4,583 6
Red 171,440 3% 28,176 6
Elle (UK) 151,763 -12% 18,134 6
Women’s Health 133,452 1% 32,981 5
Marie Claire 123,854 -21% 39,135 6
Harper’s Bazaar 117,414 5% 51,567 6
Grazia 102,022 -7% 15,837 26
Candis 86,579 -10% 301 6
Tatler 78,090 -2% 21,425 6
HELLO! Fashion Monthly 75,888 11% 5
Vanity Fair 72,044 0% 9,317 6

 

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