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April 17, 2023

600,000 circulation local free monthly celebrates record advertising

Round & About has just had its best year for advertising revenues since launching 29 years ago.

By Bron Maher

Community magazine brand Round & About is a notable rarity: a local print product boasting healthy and growing advertising revenue.

The title, which publishes 31 localised editions in six counties across the South and South West of England, says it has just experienced its best year for advertising revenues of its three decades in operation. This contrasts with other publishers, such as Mail and Metro owner DMGT and the UK’s largest commercial publisher Reach, reporting steep year-on-year declines in print advertising revenue.

Five of Round & About’s local editions were launched in the past two months, and the business now distributes 605,000 free copies a month into people’s homes.

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