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April 13, 2023

NME interview: How music journalism can stay relevant in Tiktok age

NME Networks' Holly Bishop on the future of music journalism.

By William Turvill

New Musical Express (NME) was founded as a rock newspaper in 1952. Today, more than 70 years on, the newspaper is no more.

NME’s paid circulation, which peaked at more than 300,000 in 1964, had dipped to 15,000 in 2014. Time Inc relaunched NME as a freesheet in 2015 – bringing its circulation to above 300,000 once again. But the model proved unsustainable, and NME went out of print circulation in 2018.

Five years on, the NME brand – which was acquired by Caldecott Music Group in 2019 and is now part of NME Networks, alongside Uncut, Musictech and Guitar.com – remains alive. But it has had to significantly adapt to the new world of media and music.

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