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October 7, 2013

New look for NME ahead of marketing push by IPC

By Press Gazette

IPC Media has unveiled a new look for weekly music magazine NME.

In common with other titles in the music sector, NME has been losing print sales at a rapid rate. In the first half of this year print sales fell 16 per cent to just over 20,000 a week.

Changes unveiled today include:

  • A new logo
  • New features including: Soundtrack Of My Life, Anatomy of An Album and Lost Albums in the magazine
  • New From The Vault section, delving into NME’s archive to reprint classic features from NME’s 60 year history
  • A new Guide section, listing gigs on sale that week plus a new ‘staying in’ section highlighting the best music radio and TV.

Editor Mike Williams said: “It’s vitally important that NME continues to push things forward and innovate, and this redesign does exactly that, creating a more dynamic, modern magazine that is heavy on content and depth of delivery whilst refreshing the look and feel of NME.com to ensure a superior user experience.

“The key values of all NME content is that it must be informative, timely, credible, inclusive and above all else, essential. When brought together, these factors ensure that NME is and remains the most definitive music brand in the world. NME is the past, present and future of music and this redesign reasserts that within every new development.”

With online coverage, NME claims to reach an audience 3.4m a every week.

The relaunch of the magazine will be supported with an outdoor, digital and print marketing campaign.

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