All paid-for titles in the men's magazine market saw their circulation fall year on year in the first half of 2015, according to ABC.
Men's Fitness (down 21.8 per cent to 37,803), FHM (down 16.6 per cent to 72,180) and Zoo (down 7.8 per cent to 27,644) were the worst performing.
Lads' mag Loaded closed during the period after recording an average monthly circulation of 30,510 in the second half of 2014. Nuts magazine closed in April 2014.
Men's Health was the biggest title in the sector, recording a circulation of 193,901, down 6.4 per cent.
Men's magazines, average circulation, January-June 2015
| Title | Total circulation | Y/Y % change | Total print circulation | % of print circulation paid for |
|---|---|---|---|---|
| Shortlist | 502,267 | -6.2 | 502,267 | 0 |
| Sport | 304,401 | 0.1 | 304,401 | 0 |
| Men's Health | 193,901 | -6.4 | 184,788 | 83.1 |
| GQ | 121,085 | -3.2 | 109,785 | 80.2 |
| Forever Sports | 90,539 | 45.4 | 90,539 | 66.9 |
| FHM | 72,180 | -16.6 | 66,694 | 69.2 |
| Square Mile | 59,612 | 14.8 | 59,612 | 0 |
| Esquire | 56,499 | -3.5 | 51,304 | 65.3 |
| Wired | 54,057 | -3.5 | 46,365 | 76.5 |
| Men's Fitness | 37,803 | -21.8 | 37,803 | 91.8 |
| Zoo | 27,644 | -7.8 | 24,430 | 100 |
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