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August 13, 2015

Men’s magazine ABCs, first half of 2015: All paid-for titles lose circulation during period in which Loaded closed

By William Turvill

All paid-for titles in the men's magazine market saw their circulation fall year on year in the first half of 2015, according to ABC.

Men's Fitness (down 21.8 per cent to 37,803), FHM (down 16.6 per cent to 72,180) and Zoo (down 7.8 per cent to 27,644) were the worst performing.

Lads' mag Loaded closed during the period after recording an average monthly circulation of 30,510 in the second half of 2014. Nuts magazine closed in April 2014.

Men's Health was the biggest title in the sector, recording a circulation of 193,901, down 6.4 per cent.

Men's magazines, average circulation, January-June 2015

Title Total circulation Y/Y % change Total print circulation % of print circulation paid for
Shortlist 502,267 -6.2 502,267 0
Sport 304,401 0.1 304,401 0
Men's Health 193,901 -6.4 184,788 83.1
GQ 121,085 -3.2 109,785 80.2
Forever Sports 90,539 45.4 90,539 66.9
FHM 72,180 -16.6 66,694 69.2
Square Mile 59,612 14.8 59,612 0
Esquire 56,499 -3.5 51,304 65.3
Wired 54,057 -3.5 46,365 76.5
Men's Fitness 37,803 -21.8 37,803 91.8
Zoo 27,644 -7.8 24,430 100


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