
Kerrang! remains the best-selling weekly music magazine in the UK despite its sales declining 2.1 per cent year on year. It had 83,610 readers, well ahead of NME, according to the semi-annual circulation figures published last week.
But Radio Joint Audience Research (Rajar) figures revealed earlier the same day day showed that Kerrang! Radio’s listenership grew 19.3 per cent over the past year, to 1.4 million. And although Emap doesn’t publish ABCe certificates for Kerrang.com, the company claims that the site has 157,000 unique users each month.
In an industry keen to turn its magazines into cross-platform media brands, sometimes with integrated editorial operations, Emap’s onomatopoeically titled hard rock magazine is a particularly well-developed example of the concept in practice.
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