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February 11, 2016

Mag ABCs 2015, digital editions: Economist leads growth in sector which accounts for 1.8 per cent of total sales

By Dominic Ponsford

Digital magazine subscriptions grew by an average of 13 per cent year on year in the second half of last year.

But they remain a niche offering for most titles with total sales a tiny proportion (1.8 per cent) of the combined print/digital total.

Growth was largely dirven by The Economist which has heavily promoted the digital edition of the magazine as part of its online subscription and combined print/digital subscription packages.

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