February 11, 2016

Mag ABCs 2015, digital editions: Economist leads growth in sector which accounts for 1.8 per cent of total sales

Digital magazine subscriptions grew by an average of 13 per cent year on year in the second half of last year.

But they remain a niche offering for most titles with total sales a tiny proportion (1.8 per cent) of the combined print/digital total.

Growth was largely dirven by The Economist which has heavily promoted the digital edition of the magazine as part of its online subscription and combined print/digital subscription packages.

Digital edition circulation totals 781,000 out of a total combined print and digital per-edition circuation of 44m.

Product	Total	YoY%	UK actively purchased %
The Economist – United Kingdom Edition	73,567	47.2	100
The Economist – Asia Pacific Edition	45,422	45.1	Free
The Economist – Continental Europe Edition	40,826	54.5	100
Camping and Caravanning	40,534		Free
The Week Magazine	34,637	25.4	Free
T3	18,391	3.4	79.8
BBC History Magazine	15,551	2.8	93.6
The Spectator excluding Australia	15,335		100
Time Magazine – EMEA (excluding BI/SA)	15,291	25.2	Free
BBC Top Gear Magazine	13,158	-6.9	83
Stuff	12,219	-5.3	78.4
Empire	11,513	-1	85.5
GQ	10,475	-16.3	100
BBC Good Food	10,437	-3	85.2
Attitude	10,396	-18.1	Free
New Scientist – Worldwide Sales Excluding Australasia & US/Canada	10,221	22.5	100
Slimming World Magazine	10,074	-13.6	100
MacFormat	9,636	1	92.8
Vogue	9,616	12.8	100
Total Film	9,174	-19.7	83.9
Wired	7,542	-9.3	100
Men's Health	7,255	-23.6	100
N Photo	6,697	-6.8	91.5
Time Magazine – British Isles (BI)	6,587	23	100
New Scientist – US/Canadian Sales	6,276	-2	83.7
Vanity Fair	6,236	-19.3	100
BBC Focus	6,205	43	89
National Geographic Magazine	6,011	-35.1	100
The Economist – Middle East/Africa Edition	5,937	58.9	Free
Digital Camera Magazine	5,580	-5.7	86.8
OK! Magazine	5,505	-18.7	79.4
What Hi-Fi Sound & Vision	5,159	16.8	56
HELLO!	5,017	19.8	45.1
Cycling Plus	4,916	-15.6	85.6
Women's Health	4,598	-11	100
Grazia	4,556	8.7	79.9
Esquire	4,498	-20.5	100
Elle Decoration	4,311	-12.9	100
Lonely Planet Traveller	4,269	51.4	52.4
Cosmopolitan	4,218	-23.2	100
Car	4,136	40.6	58.3
Photo Plus	4,099	-4.4	89
New!	4,028	-10.6	78.2
Airliner World	3,997	-7.5	100
New Scientist – Australasian Sales	3,992	22.9	Free
Living etc	3,829	-6.7	100
Olive	3,637	58.4	62.9
F1 Racing (UK Edition)	3,570	-6.3	71.9
Gramophone	3,555	33.5	100
Psychologies Magazine	3,528	49.6	95.4
Red	3,450	-9.8	100
Glamour	3,310	-30.8	100
Good Housekeeping	3,276	3.6	100
Autosport	3,268	13.4	82.2
Q	3,262	36.9	74.5
Playstation Official	3,196	-2.1	90.8
SFX	3,192	-6.7	86
Investors Chronicle	3,171	-2.4	100
Elle (U.K.)	3,167	-24.7	100
What Car?	3,151	72.7	53.8
Fortune Magazine – Europe	3,061	33.3	100
BBC Gardeners' World	2,993	32	84.4
Woman & Home	2,953	-28.9	100
Four Four Two	2,912	2.1	82.6
Autocar	2,787	45.8	50
Bike	2,697	41.9	79.1
PC Gamer	2,686	-5	91.9
Practical Photography	2,661	96.2	68.7
Closer	2,644	113.1	41.2
Country Living	2,626	5.6	100
Harper's Bazaar	2,491	-0.9	100
What Mountain Bike	2,399	-20	78.7
Grand Designs	2,395	-28.6	100
Cyclist	2,372	-3.1	100
Runner's World	2,356	-8.9	100
Mountain Biking UK	2,351	-16.7	83.7
Jamie Magazine	2,343	-34.6	100
Gardens Illustrated	2,334	51.2	72.8
220 Triathlon	2,262	44	86.2
BBC Easy Cook	2,256	97.4	50.5
Heat	2,179	83.3	47.4
Tatler	2,175	2	100
Yachting World	2,129	20	100
Classic & Sports Car	2,105	28.8	51.5
Inside Soap	2,071	4.5	100
Golf Monthly	2,052	-8.4	100
PC Pilot	2,019	-1.9	100
Uncut	1,964	8.6	100
New Statesman	1,930	291.5	100
Motor Cycle News	1,896	27.8	100
Look	1,883	-30.3	100
Official Xbox 360 Magazine	1,870	9.5	77.8
BBC Sky at Night	1,866	48.1	83.9
Country Homes and Interiors	1,851	-8.1	100
Time Magazine – Southern Africa (SA)	1,835	78.7	Free
Marie Claire	1,815	-10.5	100
Yachting Monthly	1,801	19.8	100
House & Garden	1,789	7.1	100
Conde Nast Traveller	1,778	44.2	100
Ride	1,772	50.8	78.8
Homes & Gardens	1,703	-20.5	100
Airforces Monthly	1,623	-1.5	100
Today's Golfer	1,622	43.4	81.7
Digital SLR Photography	1,579	-11.7	100
What's on TV	1,560	-20.8	100
Doctor Who Magazine	1,500	-6.5	100
Prospect	1,497	7.5	100
Combat Aircraft Monthly	1,483	-0.5	100
Health & Fitness	1,476	-28	100
Digital Photo	1,470	150	52.9
Octane	1,466	5.2	100
Practical Boat Owner	1,448	0.3	100
PC Pro	1,441	-3.5	100
Computeractive	1,435	-4.5	100
Woman & Home Feel Good Food	1,433	4.5	100
Land Rover Owner International	1,419	93.6	65.1
BBC Wildlife	1,393	7.7	81.6
World Of Interiors	1,391	10.8	100
Classic Cars	1,387	158.3	43.4
Sight and Sound	1,383		100
Homes & Antiques	1,376	129	48.3
Top Sante Health & Beauty	1,373		48.5
Star	1,368	2.8	54.1
The Tablet	1,313	15.8	100
Instyle UK	1,307	-22.7	100
Motor Sport	1,291	-12	100
25 Beautiful Homes	1,271	7.7	100
Amateur Photographer	1,266	-16.7	100
Hornby Magazine	1,245	2.7	100
Cycling Weekly	1,243	9.2	100
World Soccer	1,234	-23.4	100
BBC Music Magazine	1,197	2.3	100
Performance Bikes	1,190	64.1	68.7
Ideal Home	1,156	-40.8	100
Mountain Bike Rider	1,140	8.2	100
Motor Boat & Yachting	1,103	11.1	100
Air International	1,097	-0.8	100
Men's Running	1,096	31.7	44.6
Cross Stitcher	1,085		100
BBC Countryfile Magazine	1,080	62.4	54
Rugby World	1,074	-2	100
Flypast	1,067	1.1	100
Practical Classics and Car Restorer	1,046	165.5	46
Practical Fishkeeping	1,044	68.1	72
House Beautiful	1,016	-5.6	100
Women's Running	1,010	27	55.7
Women's Fitness	985	-22.4	100
Airfix Model World	982	8.4	100
Land Rover Monthly	968	-5.2	100
Cycle Sport	933	4.8	100
Web User	932	19.6	100
You and Your Wedding	914	107.3	45.2
Style at Home	910	-21.4	100
Aeroplane Monthly	896		100
TV & Satellite Week	896	-13.8	100
Wedding Flowers	889	-9.9	100
Practical Motorhome	874	80.6	33.2
Chat	860	-35.6	100
Prima Baby	820	42.1	61.5
Your Home	808	-10.2	100
Mother and Baby	798		71.2
Reveal	796	-29.7	100
Prima	790	13.7	100
Ideal Homes Complete Guide to Xmas	762	144.2	100
Now	727	-55.4	100
Cycling Active	717	2	100
Practical Caravan	705	64	44
Perfect Wedding	697	76	51
Golf World	675		53.6
The Lady	675	55.2
Who Do You Think You Are?	668	17.6	100
Horse & Hound	659	-24.5	100
Saga Magazine	658	-8.9	32.3
Woman	644	-32.8	100
Railway Magazine	634	8	100
Essentials	628	-15.6	100
Homebuilding & Renovating	620	-28.8	100
Woman's Own	619	-21.8	100
The Oldie	546		30.7
Country Life	495	-24.3	100
Fly Fishing & Fly-Tying	481	41.9	100
Soaplife	473	27.8	100
All About Soap	446	1.6	100
Pick Me Up	428	-29.3	100
Britain at War	417		100
The Field	407	-12.1	100
Your Family Tree	404		100
Buses Magazine	389	20.1	100
Rock Sound	385	2.1	100
Woman's Weekly	366	-17	100
Real People	344	3.9	100
Your Horse	339		77.3
Computer Shopper	335	21.4	100
TV Times	287	4.7	100
Scottish Field	286		100
Best	283	26.9	100
Conde Nast Brides	270	-61.6	100
Motorsport News	260	58.5	62.2
Angling Times	229	30.9	83.1
Period Living	226	13	100
Sporting Gun	215	-3.2	100
Wedding	188	-5.1	100
Real Homes	185	-27.7	100
The Shooting Gazette	182	-8.5	100
Anglers Mail	181	-5.7	100
HELLO! Fashion Monthly	180		100
Shooting Times & Country Magazine	167	-11.6	100
Build It	160		100
Amateur Gardening	148	0.7	100
Gurgle Magazine	74	-53.8	100
Good Homes	63	-90.1	100

Topics in this article : ABC

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Dominic Ponsford

@DomPonsford

Dominic Ponsford is the editor in chief of Press Gazette and has more than 20 years experience in journalism. Former Paul Foot Awards finalist and PPA editor of the year nominee 2022.