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October 2, 2023

Future targets resilient luxury sector with new print title The Blend

The Blend will go to subscribers of The Week and be distributed in certain "premium" locations.

By Charlotte Tobitt

Future has launched a new print publication designed, it said, to “meet consumer and advertiser demand for high-quality premium lifestyle and luxury content”.

The Blend magazine will be distributed to subscribers of The Week as well as in locations such as business lounges, hotels, offices and private members clubs.

Advertisers in the first issue, an autumn fashion special published on 29 September, include Chanel, Dior, Hermes and Rolex.

Editor-in-chief Bill Prince, previously acting editor-in-chief of design and architecture title Wallpaper and deputy editor of British GQ, said the team was “addressing a gap in the lifestyle market for a premium print product offering quality content”.

“The Blend offers readers a digestible take on modern luxury, presented in a perfect bound, premium stock print product,” he said.

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Also on the team are editor-at-large Robert Johnston, formerly fashion director at GQ, and editor of The Week Fashion Felix Bischof as consulting editor. The Blend will be published nine times a year.

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The Week had an average of 112,983 print subscriptions last year, making up 94% of its total circulation.

The luxury sector has proved resilient for many publishers at a time when economic headwinds including rising costs and high inflation, plus a cost of living crisis for consumers, have made times tough for some general titles.

Future's new print title The Blend
Future’s new print title The Blend

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
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