From $100m in-flight mags giant to zero and up again: How Ink bounced back

Ink CEO Simon Leslie on his in-flight magazine business bouncing back after Covid.

If your publishing company is facing a dip right now you might draw some consolation from the story of Ink.

In 2019 it was the largest in-flight magazine publisher in the world with turnover of $100m per year. Then, in March 2020, it suddenly had to struggle to stay afloat as every airline in the world was grounded by the pandemic.

Chief executive Simon Leslie told Press Gazette’s Future of Media Explained podcas t how he reinvented and re-energised the business with the help of 50 of the world’s leading motivational speakers.

Dominic Ponsford

@DomPonsford

Dominic Ponsford is the editor in chief of Press Gazette and has more than 20 years experience in journalism. Former Paul Foot Awards finalist and PPA editor of the year nominee 2022.