Publishers around the world were dealt a devastating blow in March 2020 when many events had to be abruptly cancelled, with UK B2B publishers losing more than £2bn as a result that year alone.
But many quickly pivoted to digital and managed to salvage something from the wreckage of the Covid-19 pandemic.
Now, in 2022, publishers are finding the appetite is very much there among their audiences to get back into a room together, be inspired and have big conversations again.
Press Gazette’s UK editor Charlotte Tobitt spoke to Wired’s deputy global editorial director Greg Williams (pictured) about the Conde Nast magazine brand’s return to large-scale in-person events this year including Wired Health and Wired Smarter.
Williams told us about why he is feeling bullish about events, what audiences are most tired of, and how best to make it work commercially – as well as why simple panel discussions are often not enough anymore.
How to subscribe to Press Gazette’s Future of Media Explained podcast
1. In your browser
You can use the player above to listen in your browser right now. Future of Media Explained is published every week.
2. In a podcast app
Or search for Future of Media Explained wherever you get your podcasts
3. On your smart speaker
If you have an Amazon Echo, Google Home or Apple HomePod smart speaker, ask it to “play the latest episode of the Press Gazette Future of Media Explained podcast”. The same command also works with virtual assistants on mobile devices.
Press Gazette is hosting the Future of Media Technology Conference. For more information, visit NSMG.live
Picture: Conde Nast
Email email@example.com to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog