Dennis Publishing is to launch an Australian edition of news digest The Week next month.
The first edition goes on sale on 31 October and will be the second global edition for Dennis following the launch of an American edition in 2002.
The UK edition of The Week has a circulation of 150,099, and has seen a continuous rise in circulation since its launch in 1998. According to Dennis, the USA edition has grown 165 per cent from its launch circulation to over half a million.
Kerin O’Connor, managing director of the UK edition and Dennis Publishing executive director, said: ‘The Week is now a global brand and has the potential to achieve similar success in the Australian market. The magazine is based on a unique formula, distilling the best Australian and international news, opinion and ideas into just 35 pages. The same ingredients for success that we found in the UK and USA are present in Australia: a vibrant media, an appetite for news, and an intelligent, well educated population.”
The Week summarises opinion and commentary on national news and business, as well as sport, food, travel, health, gossip, property and the arts.
Dennis, which also publishes Maxim and Viz, has appointed David Salter as editor-in-chief and Hall Greenland as editor of the Australian edition.
Salter said: ‘The magic of The Week is its unique and innovative blend of paraphrase and quotation. The key ingredients are intelligent selection, stylish précis – and wit. But we’re not a conventional news magazine. It’s not about us. We take no positions and parade no opinions of our own – only the best of the other media.”
Felix Dennis, chairman and owner of Dennis Publishing, said: ‘Its unique blend of information, opinion and entertainment has driven its extraordinary growth in the UK and the USA and I have no doubt that our Australian edition will work the same magic.”
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