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Bauer Media launches new monthly ‘true-life’ magazine Simply You aimed at women over 40

By Charlotte Tobitt

Bauer Media is launching a new monthly “true-life” magazine aimed at women over 40 which its says will support and encourage readers “towards being the best version of themselves”.

Simply You, from the team behind Take A Break and That’s Life magazines, launches tomorrow in a three-month trial to establish it in the marketplace.

The new title has been created by the team behind Bauer’s other true-life titles: Take a Break and That’s Life.

Editor of the latter, Sophie Hearsey, is launch editor of Simply You and is working with writer Claire McAteer to bring a “a unique mix of inspirational and engaging real-life stories, practical advice, cost-saving tips, health advice and high-street buys” to readers.

The 76-page magazine will be priced at £1.90 and carries the strap line: “Real women, real results.”

Liz Watkinson, managing director of Bauer Media’s TV listings and real-life portfolio, said: “The idea of a magazine using real-life stories to help, support, encourage women to fulfill their goals was seen as differentiating, relevant and appealing to the readers we spoke to.

“Executed with the inclusiveness, empathy and realism that our titles are well known for, this magazine delivers a both informative and entertaining package which will guide our readers towards being the best version of themselves.”

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Bauer said readers can expect real-life stories from women “who have changed their lives and as a result are happier and more confident”, ideas for diet and food choices that fit in with “busy work and family lives”, and “clever ways to socialise whilst keeping off the pounds”.

The magazine will also include health features, brain-training puzzles and fashion and beauty tips “to help inspire confidence”.

The magazine is Bauer Media’s second launch in the past month, as the team behind film magazine Empire created Pilot TV with a focus on “curating and celebrating the best in cinematic TV”.

Take A Break sells just under 500,000 copies a week, according to ABC figures, although this is down from more than a million ten years ago. That’s Life sells just over 200,000 copies a week, down from about 460,000 ten years ago. Both titles cost less than a pound.

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