View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

Bauer Media launches new monthly ‘true-life’ magazine Simply You aimed at women over 40

By Charlotte Tobitt

Bauer Media is launching a new monthly “true-life” magazine aimed at women over 40 which its says will support and encourage readers “towards being the best version of themselves”.

Simply You, from the team behind Take A Break and That’s Life magazines, launches tomorrow in a three-month trial to establish it in the marketplace.

The new title has been created by the team behind Bauer’s other true-life titles: Take a Break and That’s Life.

Editor of the latter, Sophie Hearsey, is launch editor of Simply You and is working with writer Claire McAteer to bring a “a unique mix of inspirational and engaging real-life stories, practical advice, cost-saving tips, health advice and high-street buys” to readers.

The 76-page magazine will be priced at £1.90 and carries the strap line: “Real women, real results.”

Liz Watkinson, managing director of Bauer Media’s TV listings and real-life portfolio, said: “The idea of a magazine using real-life stories to help, support, encourage women to fulfill their goals was seen as differentiating, relevant and appealing to the readers we spoke to.

“Executed with the inclusiveness, empathy and realism that our titles are well known for, this magazine delivers a both informative and entertaining package which will guide our readers towards being the best version of themselves.”

Content from our partners
AI challenge asks journalists to pitch for help to solve industry challenges
Newsrooms 2.0: Why WordPress is taking over the industry
Handelsblatt's key strategy for unifying print and digital operations

Bauer said readers can expect real-life stories from women “who have changed their lives and as a result are happier and more confident”, ideas for diet and food choices that fit in with “busy work and family lives”, and “clever ways to socialise whilst keeping off the pounds”.

The magazine will also include health features, brain-training puzzles and fashion and beauty tips “to help inspire confidence”.

The magazine is Bauer Media’s second launch in the past month, as the team behind film magazine Empire created Pilot TV with a focus on “curating and celebrating the best in cinematic TV”.

Take A Break sells just under 500,000 copies a week, according to ABC figures, although this is down from more than a million ten years ago. That’s Life sells just over 200,000 copies a week, down from about 460,000 ten years ago. Both titles cost less than a pound.

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly dose of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network