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June 5, 2018

UK publishers losing increasing amounts of revenue to ad-blocking despite decline in blocking levels, new research shows

By Freddy Mayhew

Publishers in the UK are losing increasing amounts of revenue to ad-blocking despite a year-on-year decline in the rate of blocking, according to new research.

Trade body the Association for Online Publishing audited 14 of its members over two years, from the start of 2016 to the end of 2017, to reveal the latest ad-blocking trends and its effects on publishers.

AOP members include Evening Standard and Independent publisher ESI Media, The Guardian, The Telegraph, and magazine publisher Condé Nast (GQ, Vogue, Tatler, Vanity Fair, Wired etc.).

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