PA Photos is rolling out its real time photo service ShootLive across the company and is to stream images from all 380 Premier League matches this season from the pitch side directly to newsrooms

Head of news pictures at PA Photos Matt Morton said: ‘If an event is close to people’s deadlines we will use it so the pictures are on the wire ahead of everyone else. Websites now want instant pictures and newspapers are keen that we are using it.”

Morton said the biggest growth area for the technology has been in the showbusiness sector.