The Sun is to launch a new gambling website in assocation with Australian company Tabcorp.
Named “Sun Bets”, the new business aims to utilise Tabcorp’s gambling technology and News UK’s customer base from The Sun, Dream Team FC, Favourite and Goals.
News UK chief executive Rebekah Brooks said: “This deal with Tabcorp marks a pivotal moment in the digital transformation of the company, creating a world-class online sports book that will engage and entertain the betting public in the inimitable style of The Sun.
“I have every confidence that this will be a rewarding partnership, allowing Sun Bets to firmly establish itself as a key player in the online betting business.”
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