News UK has added near-live clips of England internartional cricket matches to the online sports package available to Times, Sunday TImes and Sun website subscribers.
The deal with the ECB will give website subscribers access to video of all the wickets, boundaries and sixes in England international cricket, including the next Ashes series, from May.
News UK digital subscribers already have access to video clips of football Premier League and FA Cup football as well as Aviva Premiership rugby.
News UK chief executive Mike Darcey said: "This new deal further strengthens our great sporting offer built around our world-class journalism. Thrilling football and rugby action is now joined by exciting England international cricket clashes so a subscription to one of our titles is a must for sports fans who want to keep up with the game in the digital era.”
ECB chief executive David Collier said: "We are delighted to be entering into partnership with one of the UK’s biggest media companies and a major provider of high quality sporting content. Achieving increased digital exposure for the sport is a key priority for ECB and this agreement will enable England supporters to follow the team online across all three formats of the international game. “
The Times and Sunday Times currently have around 150,000 digital subscribers and The Sun has somewhere in excess of 100,000.
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