View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

Ladbible Group launches sixth website to harness audience for tech content

The launch builds on Unilad Tech's social audience of 18 million followers.

By Charlotte Tobitt

Ladbible Group has launched a dedicated tech website with the aim of becoming the “home of technology content for the social generation”.

Uniladtech.com builds on the brand’s existing Unilad Tech social pages, which the publisher said had 18.1 million followers across Facebook, Instagram, X (formerly Twitter) and Tiktok.

It added that the audience for technology content on its existing websites had grown by 187% over the past year, showing a need for a dedicated hub for coverage of gadgets and hardware, space, AI, vehicles, and tech companies and personalities.

And it said this was borne out by consumer research through its Ladnation panel, which found that 62% of the group’s audience say they like to know about the latest tech and 43% like to own the newest products.

Ladbible Group says commercial need for ‘much-sought tech audience’

Ladbible Group’s director of editorial strategy Jon Birchall said: “Our mission is to redefine news for the social generation and place our brands at the heart of youth culture, which includes the evolving world of technology.

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Uniladtech.com will be the go-to place to follow the latest in the sector, from products to trends, and most importantly what the future holds for young people and technology. We look forward to delivering this in a relatable, easily digestible and shareable way for our audience.”

Content from our partners
Five ways to fail in media job interviews
How Germany's Ippen.Media mastered content planning across 86 newsrooms
Free journalism awards for journalists under 30: Deadline today

The addition is Ladbible Group’s sixth website, alongside Ladbible, Unilad, Gamingbible, Sportbible and the female-focused Tyla.

Commercially, the publisher said the new site will “be available for bespoke creative solutions for clients and agencies, as well as direct display and video, offering a unique way for brands to reach a much-sought tech audience”.

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network