So what to make of the following list:

"kate middleton topless pics"; "kate middleton topless"; "topless kate middleton"; "kates photography"; "kate middleton topless pictures"; "topless kate middleton photos"; "topless kate middleton pictures"; "kate middleton topless photos"; "french newspaper kate middleton" . . .

And on and on it went. In all, the list ran to over 1,000 phrases that related to photographs of a semi-naked princess and their publication in the French edition of Closer magazine last Friday.