The Financial Times reports that a Vice-owned marketing company has taken on Philip Morris International as a client.
The youth-focused publisher runs a website and magazine in the UK and is soon to expand into TV. It also owns a network of advertising agencies.
According to the FT, one of these agencies has mdea a dea to produce "white label" video content for the tobacco company to use as it wishes. The content will not reportedly appear in Europe or the US where most tobacco advertising is banned.
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