They’ve experienced a bit of a #fail, as Ian Katz might put it, over at the MSN News picture desk this afternoon.
The internet giant’s news site ran a story about “the world’s ugliest animal” but, presumably by accident, illustrated the piece with a picture of every mother’s favourite clean-cut former electro keyboardist physics genius Brian Cox.
How anyone could mistake the owner of those piercing brown eyes, mop-top hair and boyish good looks for a fish described as “the marine Jabba the Hut” is anyone’s guess.
Anyway, as far as Axegrinder can work out, the site was still running the story garnished with a picture of handsome Professor Cox at four this afternoon, so presumably there are a few ghosts in the machine at MSN.
Or maybe not, as a tweet from Andy Hooper at MSN revealed:
Picture error update: been told that somehow it's not an error. Provider: "We don't have a picture of the blobfish" #blobfish
— Andy Hooper (@AndyHooperMSN) September 12, 2013
For anyone on the picture desk over there, here you go…
Our pleasure.
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog