April 25, 2013updated 26 Apr 2013 6:00pm

British Journal of Photography team launches new quarterly iPad magazine Fade to Black

The team behind British Journal of Photography has unveiled a new international quarterly magazine for the iPad.

Fade to Black launched last night at the Sundance film and music festival in the O2 and aims to embrace the convergence of photography, video and multimedia. It charted at number one in the arts and photography category in the UK and Australia after being available for just 24 hours.

The new publication showcases emerging talent and features interviews with image-makers in fields including documentary, art video, music promos, drama, fashion and film.

Editor Simon Bainbridge said: “I believe we are at the beginning of a new era of free-thinking creativity. The arrival of HDSLR cameras and affordable editing software has brought cinematic quality filmmaking to the masses, and along with the emergence of crowd funding and view-on-demand networks, it's never been as easy to make a movie.

“It is the ideas and storytelling skills of the photographers, directors, producers and cinematographers that makes for great art. That's why our focus is on the creative impetus behind our featured projects, providing an insight into the ideas process behind the scenes."

The first issue is free, but after that the new quarterly magazine will charge £6.99 for a single issue and £9.99 for two.

Group Publisher Marc Hartog said: “Our strategy is to launch the first issue for free so people can engage and receive the full experience. After that people will have to pay a premium price for premium content because we have not compromised on the visual look and feel of the product.”

Fade to Black is produced by the same editorial team as the British Journal of Photography, but also commissions specialist writers and photographers.

The British Journal of Photography, which has been in print since 1854, was taken over in February in a management buyout and now forms part of a new digital media company called Apptitude Media. Last year paid subscribers to the BJP's quarterly iPad app overtook the total for monthly print subscribers.