View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

BBC launches Serbian digital news and social media in last of World Service expansion’s 12 new language outlets

By Arun Kakar

The BBC has launched its Serbian digital news service, the last of the corporation’s 12 new language outlets.

Based in Belgrade, BBC News Serbian will deliver exclusive social media-friendly and video content that contextualises world events for the region using “modern storytelling techniques”.

The service is now live at bbc.com/serbian and on new Facebook and Twitter feeds.

It is headed by BBC News Serbian editor Aleksandra Nikšić, who has previously served as news editor at Vice Serbia.

Nikšić said: “We will be using innovative formats to bring our users the global content that is relevant to them and that helps them make sense of the world.

“And we want to hear the voices of people in Serbia and the wider region, as well as Serbian-speakers around the world, to bring the Serbian story to the BBC’s international audience.”

The move is part of the largest expansion to the World Service since the 1940s, funded by a £289m boost from the Government announced in 2016.

Content from our partners
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution
Papermule: Workflow automation for publishers

The BBC now operates in more than 40 languages worldwide, and most recently opened new and expanded bureaux in Lagos, Bangkok, Cairo and Kathmandu.

The insights and expertise of BBC News Serbian’s journalists will also enrich the BBC’s wider coverage of the region, the corporation said.

World Service Europe Region senior editor Artyom Liss said: “The launch of BBC News Serbian is a milestone for us. Supported by the entire global team of BBC News, BBC News Serbian will be an innovator in the market, offering unique content in a modern and engaging manner.”

BBC News Serbian is part of the BBC World Service Europe Region, which also offers content in Russian, Ukrainian and Azerbaijani.

Picture: Reuters/Neil Hall

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network