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ITN Productions launches new citizen journalism YouTube channel

By William Turvill

ITN Productions will launch a new citizen journalism channel on YouTube later this year.

The Truthloader channel will feature amateur video footage of eyewitness news events and online campaigns from around the world.

Professional journalists and social media experts from ITN will curate the material, and the channel will be edited by Dan Bell.

ITN Productions managing director Mark Browning said: “There has been a huge focus on the power of online citizen journalism – from the Japan tsunami to the Arab Spring – but how do viewers know they can trust what they’re watching?

“With Truthloader, our experts will separate truth from fakery and bring the very best eyewitness accounts to audiences worldwide.”

The project will be funded primarily through advertising, though YouTube has given an initial advance against future advertising earnings.

ITN Productions works with a number of online partners, including ITN.co.uk., YouTube, Dailymotion, MSN, Virgin Media and AOL.

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Other ITN-owned brands – such as ITN News, The Showbiz 411, This Is Genius and GameOn – have nearly 300,000 fans, followers and subscribers across social networks. ITN claims its YouTube content is viewed more than 35 million times a month.

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