View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

ITN Productions launches new citizen journalism YouTube channel

By William Turvill

ITN Productions will launch a new citizen journalism channel on YouTube later this year.

The Truthloader channel will feature amateur video footage of eyewitness news events and online campaigns from around the world.

Professional journalists and social media experts from ITN will curate the material, and the channel will be edited by Dan Bell.

ITN Productions managing director Mark Browning said: “There has been a huge focus on the power of online citizen journalism – from the Japan tsunami to the Arab Spring – but how do viewers know they can trust what they’re watching?

“With Truthloader, our experts will separate truth from fakery and bring the very best eyewitness accounts to audiences worldwide.”

The project will be funded primarily through advertising, though YouTube has given an initial advance against future advertising earnings.

ITN Productions works with a number of online partners, including, YouTube, Dailymotion, MSN, Virgin Media and AOL.

Content from our partners
Pugpig named best media technology partner of 2024 by AOP
Cannes Lions: The world's best creativity all in one place
L'Equipe signs content syndication deal with The Content Exchange

Other ITN-owned brands – such as ITN News, The Showbiz 411, This Is Genius and GameOn – have nearly 300,000 fans, followers and subscribers across social networks. ITN claims its YouTube content is viewed more than 35 million times a month.

Topics in this article : , ,

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network